在茶饮行业中属于“经营另类”的霸王茶姬,在资本市场上,又另类了一次。当其他品牌纷纷选择港股上市时,霸王茶姬通过了证监会备案许可,选择远赴美股—— “这是中国新消费4年来首次有企业选择美股IPO,它有可能成为全球资本再次聚焦中国消费企业的一次里程碑。” 资料来源:证监会官网 中国茶故事 霸王茶姬在茶饮市场选择了一套另类的打法,从产品到扩张到运营策略,和同行截然不同。 艾媒咨询数据显示,2024年...
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