叶国富:中国兴趣消费市场潜力巨大 要抓住文化出海机会

澎湃新闻
24 Mar

“兴趣消费是未来的趋势,2020年,我就提出了‘兴趣消费’这一概念,因为过去的功能消费已经无法满足当下消费者的需求。新的年轻人需要的是情感和情绪的满足,而情感满足的背后就是兴趣消费。”名创优品创始人、主席兼首席执行官叶国富说。  3月22日,名创优品孵化的潮玩品牌TOP TOY举行战略升级发布会,宣布基于本土市场深耕及东南亚、中东等海外试点成果,启动全球化战略升级。在TOP TOY公布的未来五年...

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