从华润啤酒年报,看中国酒类市场变局

财经早餐
21 Mar

华润啤酒最新发布的2024年业绩报告,在中国酒类市场引发广泛关注。在存量竞争加剧的行业背景下,华润啤酒不仅实现了增长,还通过高端化战略优化产品结构,提升盈利能力。同时,其白酒业务的布局也在持续深化,展现出“啤+白”双轮驱动的增长潜力。面对行业调整期,华润啤酒的增长模式不仅关乎自身发展,也折射出中国酒类市场的新趋势。近年来,中国酒类市场的竞争格局发生了深刻变化。啤酒行业步入成熟阶段,市场份额向头部...

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