多渠道发力 中国平安寿险NBV同比增长28.8%

经济参考报
24 Mar

在中长期利率低位运行、利差损风险攀升的背景下,从渠道到产品的寿险业变革一直是行业关注的焦点。随着中国平安发布上市险企的首份2024年年报,头部险企寿险改革成效逐渐浮出水面。  中国平安年报显示,2024年,可比口径下代理人渠道新业务价值同比增长26.5%,人均新业务价值同比增长43.3%。截至2024年12月31日,平安寿险代理人数量达36.3万。2024年,平安寿险13个月保单继续率同比上升...

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