海底捞以价换量,客单价降回8年前 吃货们有没有明显感觉到,海底捞的价格没那么贵了? 通过门店的调整和优化,海底捞控制了扩张速度,与此同时,调整菜品结构和价格,降低消费门槛,2024年其客单价降至97.5元,已与2017年基本持平。 一系列举措之后,“火锅之王”终于触底反弹,实现了连续增长,于2024年站上自身业绩巅峰。 与海底捞一样,2024年诸多连锁火锅品牌均大幅调低客单价,试图借此将顾客留在...
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