华润、复星系后,资本跨界白酒潮退,连酱酒也不再“躺着赚钱”

时代财经
25 Mar

本文来源:时代财经 作者:梁争誉“明星光环”不再,白酒行业也有了“中年危机”。第112届全国糖酒会前夕,《消费者报道》发布的《向心而行——2025年白酒前沿消费趋势调查报告》指出,2024年,全国规模以上企业白酒产量414.5万千升,同比下降1.8%,就连一度被戏称“躺着赚钱”的酱酒市场也从火热回归冷静,白酒行业从增量竞争迈入存量竞争阶段。行业增长放缓甚至出现负增长,优势资源进一步向头部企业集中。...

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