整顿终端价格 加码宴席市场 金沙酒业与价格倒挂背水一战

北京商报
25 Mar

在经历终端“价格倒挂长跑”后,金沙酒业再度出手针对价格进行管控。3月25日,北京商报记者走访终端市场发现,目前在京东酒世界(西直门店)内,金沙酒业旗下大单品摘要酒终端市场成交价最低触及543元/瓶。此外,在唯酒轩红白洋啤专卖(北京西站店)、中宣名酒汇(宣武门店)等店内,该产品售价均低于600元/瓶。为缓解价格倒挂对产品与业绩的冲击,在今年春糖期间,金沙酒业提出将成立全国价格管理委员会以机构形式对...

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