IP与海外 泡泡玛特新筹码

北京商报
27 Mar

IP商业化、海外市场、供应链……泡泡玛特的天平上要放很多筹码才行。近日,泡泡玛特的高管们在发布2024年全年财报后接受了采访,表示在现有的积木、毛绒等基础上,泡泡玛特还会有新品类,但不会无限度扩充产品宽度。泡泡玛特董事长兼CEO王宁称,公司能起起落落,时而大时而小,但受过市场验证的IP,其生命周期一定非常长。借助IP商业化能力,海外市场正在成为泡泡玛特乃至中国潮玩品牌新着陆点,但受制于物流、运营...

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