By Adriano Marchese
Canadian retailer Canadian Tire and Royal Bank of Canada have entered into a long-term loyalty program partnership.
Canadian Tire and the Canadian financial institution said Thursday that the collaboration will link millions of eligible RBC credit and debit cardholders to Triangle Rewards.
The move is expected give members opportunities to earn more Canadian Tire Money while offering promotions at Canadian Tire, SportChek, Mark's and other Canadian Tire banners.
For RBC, the partnership expands the reach of Triangle Rewards and further strengthens Avion Rewards' strong network of merchant partners, the companies said.
The companies didn't disclose any financial details of the new partnership, but said that the offerings are expected to launch next year.
Write to Adriano Marchese at adriano.marchese@wsj.com
(END) Dow Jones Newswires
March 27, 2025 07:18 ET (11:18 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.