智通财经APP获悉，布鲁可(00325)大涨超18%，高见146港元创上市以来新高。截至发稿，涨16.26%，报143港元，成交额1.19亿港元。
消息面上，3月26日，布鲁可在全球合作伙伴大会上首次提出“产品生态”概念，宣布深化研发创新、拓展多元IP合作、强化用户共创，携手全球伙伴共启拼搭角色类玩具行业新十年征程。大会现场，布鲁可积木人Hero5、Hero8、Champion等6大经典系列集体亮相展示了变形金刚、奥特曼、漫威无限传奇等全球IP的最新产品。值得关注的是，布鲁可披露将发布三大新系列涉及哈利波特、初音未来等重磅IP，海报上“萌动”“甜心”等关键词预示着布鲁可将在消费场景拓展和全新人群体触达上进行新布局。
布鲁可2024年度业绩显示，该集团取得收入人民币22.41亿元(单位下同)，同比增加155.6%；经调整年度利润5.85亿元，同比增加702.1%；母公司拥有人应占亏损4.01亿元，同比增加94.59%。中金指出，布鲁可去年业绩符预期，认为第二梯队IP及自有IP快速增长，看好后续产品快速迭代、渠道扩充及海外发展。信达证券认为，公司IP商业化能力突出，强势引领积木人行业发展。布鲁可的产品壁垒及品牌价值仍被低估，IP商业化打法逐步打磨成熟，平台化发展已显雏形，看好公司后期爆发力。
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