【券商聚焦】光大证券:安踏体育(02020)2024年营收708亿元创历史新高,目标价重上100港元

金吾财讯
28 Mar

金吾财讯 | 光大证券(国际)发研报指,安踏体育(02020)凭借多品牌矩阵实现稳健增长,2024 年营收达 708.26 亿元人民币(下同),同比增长 13.6%;净利润 155.96 亿元,同比大增 52.4%,双双刷新历史纪录。公司在中国运动鞋服市场份额提升至 23%,连续三年稳居本土品牌首位,全球排名跻身前三。

业务亮点

  • 品牌表现:安踏主品牌收入增长 10.6%,FILA 品牌增长 6.1%,其他品牌收入激增 53.7%,受益于国内户外热潮及差异化布局。
  • 运营效率:毛利率同比微降 0.4 个百分点至 62.2%,因品牌投入及研发成本增加,但批发与 DTC 混合模式有效提升渠道管理效率。
  • 国际化进程:加速拓展东南亚市场,长期增长趋势明确。

投资建议光大证券国际认为,安踏多元化品牌矩阵及差异化竞争优势将支撑其穿越消费周期,建议投资者趁股价回调(当前动态市盈率 17.3 倍)分批吸纳,目标价 100 港元,止损位 82 港元。

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