打破增长天花板!冲出红海安踏体育拆解新计划

华夏时报
28 Mar

2024年,安踏体育用品有限公司(下称“安踏体育”,02020.HK)年度营收首超700亿元关卡,达到708.26亿元,连续三年稳居中国市场行业首位,这一里程碑式突破展现出国货龙头在消费分级浪潮中的战略定力。然而身处高峰之上,在行业增速放缓、消费信心修复承压的背景下,安踏体育后续如何在既有优势中挖掘新动能,旗下品牌如何布局冲出重围备受期待。  以创新搏增长  目前,安踏体育旗下两大主力品牌主要是...

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