一张小小的卡牌,正在扛起跨境出海的大旗。 2024年,上海卡牌卖家在eBay等跨境电商平台上的销售激增,娱乐IP卡热销,星球大战、变形金刚、迪士尼和漫威等主题备受青睐,卡牌正在成为出海产品的新标杆。 “卡牌出海不仅是产品出海,更是文化出海的重要途径。”北京国际商贸中心研究基地教授王春娟向《华夏时报》记者表示,通过深入挖掘本土文化元素、加强与国际市场的对接、创新营销方式以及加强知识产权保护等手段...
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