消费者更注重性价比,2024年多个火锅品牌人均消费下滑

第一财经
28 Mar

2024年,餐饮行业呈现出两极分化的态势。一方面,在激烈的市场竞争中,众多中小型餐饮门店难以为继,被迫关停或转型;另一方面,2024年全国餐饮收入增速高于国内生产总值增速。企查查数据显示,2024年全国餐饮相关企业存量比2023年高出110万。可见餐饮行业整体容量仍在持续增长。  而消费者的消费行为也在这一年发生了显著变化——人均餐饮支出呈现下降趋势,但消费需求却呈现出“既要品质又要实惠”的...

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