金吾财讯 | 泡泡玛特(09992)延续上涨势头，截止发稿，涨9.59%，报154.2港元，成交额19.28亿港元。中金发布研报称，考虑到泡泡玛特国内、北美市场热度走高，利润率超预期，上调25年经调净利润预测26%至58.2亿元，同时引入26年预测73.3亿元，当前对应25/26年31/24倍经调整P/E。该行维持跑赢行业评级，考虑到估值切换至25年，业绩增速上调支撑P/E中枢，及港股新消费板块估值上行，上调目标价79%至170港元，对应25/26年37/29倍经调整P/E。海外业务方面，该行预计积木、饰品、乐园等多元品类有望为后续的成长贡献持续动能；此外，公司计划于25年暑期逐步推出Labubu、星星人等IP动画短片，该行认为有望进一步丰富IP形象。边际上，该行跟踪1-2月国内同店增速在双位数水平，美国月销持续强劲，公司指引1Q25整体业绩增速翻倍，该行看好公司2025保持强劲增长趋势，重申Top Pick。
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