事件:2025年3月20日公司发布2024Q4财报，2024Q4实现营业收入1106亿元（YoY+24%，QoQ+11%）；毛利润628亿元（YoY+17%，QoQ+5%），营业利润256亿元（YoY+14%，QoQ+5%），净利润274亿元（YoY+18%，QoQ+10%），Non-GAAP归母净利润299亿元（YoY+17%，QoQ+9%）。核心观点:整体表现：商家端及平台生态投入加大导致公司...
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