核心观点2024 年公司营收同比增长34.6%,经调净利润增长39.2%,高盈利能力持续。其中彩妆在23 年高增基础上增长42.0%,彩妆作为品牌力的核心品类,公司在渠道助力下主动加强了销售资源,强化消费者品牌心智。护肤增长23%达到14.29 亿,毛戈平护肤SKU已较为完善,线上目前仍以鱼子面膜和黑霜为核心销售产品,核心单品的空间+新品类产品的增量均将带动护肤业务的稳健上行。2024 年线上收入...
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