1441 ET - Braze's latest results and plans to acquire AI-decisioning company OfferFit show it continues to beat other marketing tech companies on innovation, according to JPMorgan in a research note. On the company's analyst call, Braze executives said the deal will help Braze differentiate versus competitors by providing a wide spectrum of AI-driven optimization capabilities at various price points and service levels. Braze is "redefining the marketing tech stack and continues to solidify its position as a critical first-party data set for companies," JPMorgan says, adding the acquisition is expected to add around 2 points of revenue growth in fiscal 2026. Braze is up 3.3%. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
March 28, 2025 14:41 ET (18:41 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.