华润啤酒喝不得“杂酒”?

纳食
30 Mar

2024年,啤酒销量和收入双降,给华润啤酒拉响了警报,也给其加速推动白酒业务增长带来压力。5年前,公司一脚踏进白酒行业,意图构建啤酒+白酒双主业发展。近年,公司在推动啤酒高端化的同时,在白酒行业四面出击,用过百亿资金,迅速攒出一个“白酒局”。然而,几年过去,华润啤酒投资的白酒企业,并未因搭上华润这艘大船而乘风破浪,仅仅跑出了“摘要”这一大单品,勉力支撑华润啤酒的白酒版图。可是,只一瓶摘要,如何能...

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