平替风起,女鞋市场或将触底回暖

第一财经
30 Mar

在经历被运动鞋多年的碾压后,一些老品牌女鞋似乎又开始受到消费者的关注,回到她们的鞋柜里。去年双11,抖音女鞋的销量排名中,达芙妮、百丽和星期六位列前三位。在小红书上,“5000元小香平替”“miu系玛丽珍”等相关笔记中,达芙妮、百丽、星期六、百思图等品牌成了常客。有网友在评论区下留言:“国货是按照亚洲脚型打版的,更舒服”“好看好穿才是硬道理”“这价格还要什么自行车”……本土女鞋品牌的产品缺乏设计、...

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