“增利不增收”,青岛啤酒该向哪走?

斗酒
31 Mar

近日,青岛啤酒交出了一份“矛盾”的答卷。青岛啤酒财报显示,公司全年实现营收321.38亿元,同比下滑5.3%;归母净利润43.45亿元,同比微增1.81%。青岛啤酒表示,营收下滑主要原因是本年度受销量影响使得营业收入减少。据Choice数据统计,自青岛啤酒上市近30年以来,仅有4个年份营收出现同比下滑,其中就包括2024年。透过这一“增利不增收”的现象,我们不难看出啤酒也已进入存量时代,下滑、摩擦...

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