财报解读:泡泡玛特毛利率近70%,“潮玩界茅台”终炼成?

Ofweek光电信息网
31 Mar

近日,资本市场掀起了一场关于"盲盒神话"的集体复盘。泡泡玛特——这家曾被质疑"昙花一现"的潮玩企业,以全年营收破百亿、股价飙升超600%、毛利率高达66.8%的惊人数据,再次站上舆论风口。当年轻消费者还在争论"盲盒是否智商税"时,华尔街分析师已开始用"东方迪士尼""中国潮玩全球化样本"等标签重新定义泡泡玛特。这场始于IP孵化、兴于资本押注的商业传奇,究竟是一场精心设计的资本游戏,还是中国消费品牌...

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