出品 | 财银社文章 | 甄欣编辑 | 石艺2025年3月19日,安踏体育发布了一份令市场喜忧参半的年度成绩单。这份以708.26亿元营收创下历史新高的财报,既展现出中国运动品牌龙头在全球市场的突破性进展,也暴露出多品牌战略深化过程中的结构性矛盾。透过数据表象深入观察,我们得以窥见这家千亿级企业的战略逻辑与增长隐忧。从营收规模看,13.6%的同比增速延续了安踏十年来的增长惯性,但相较于2023年...
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