知乎首度盈利,但盈利已不再是重点

Ofweek维科网
03 Apr

知乎上市 4 年以后,终于在 2024 年第四季度实现了季度盈利,虽然是精打细算省出来的胜利。2024 年知乎全年营收 36 亿元,其中第四季度营收 8.6 亿元,净利润 8640 万元,去年同期净亏损 1.031 亿元。经调整净利润 9710 万元,经调整经营利润 2310 万元,均超出市场预期。从营收构成来看,付费会员贡献近半收入,实现营收 4.2 亿元,占比 48.9%。营销服务和职业教育...

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