头戴耳机的年轻人走在大街小巷,搅动着巨头们占据在线音乐市场的野心。 腾讯云音乐、网易云音乐近期披露的2024年年报中,订阅用户数、每付费用户平均收入(ARPPU)成为关键指标,年轻人的听歌付费意愿越来越牵动着在线音乐巨头的核心增长。与此同时,汽水音乐在2025年初实现月活逼近一亿大关,背靠抖音以低价乃至“免费牌”,逐渐将字节跳动拉入在线音乐市场的头部牌桌。 在线音乐市场战火纷飞的同时,闲鱼等...
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