在国产运动鞋服行业竞争白热化的背景下,被称为“中国跑步第一股”的特步国际2024年交出了一份亮眼答卷,净利润创历史新高。虽然这份成绩单彰显了特步在多品牌矩阵建设上的成效,但也暴露出主品牌增长乏力的隐忧。同时,随着特步创始人丁水波的女儿们加速进入核心管理层,也引发了市场对家族企业代际传承的关注。面对安踏、李宁等品牌的强势挤压,以及泉州千亿姻亲圈交织的复杂利益网络,这场“创二代”的接棒行动可能使特步的...
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