海伦斯不“嗨皮”:业绩腰斩,直营业务收缩

酒业内参
02 Apr

失去了年轻人的宠爱,海伦司要讲好微醺故事,不太容易了。2024年,即便剔除办公大厦减值、二次上市开支等后,公司净利润仍被腰斩,这怎么能让人嗨皮起来?为了改善经营,公司已在加码嗨啤合伙人模式,并主导市场下沉,目前三线及以下城市门店占比近7成。海伦司的下一步,是要拉拢小镇青年?业绩腰斩失宠于年轻人后,“酒馆第一股”海伦司(09869.HK),体验了一把业绩过山车的感觉。3月31日夜间,公司披露2024...

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