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　　高盛发布研报称，维持快手-W（01024）“买入”评级，12个月目标价为62港元。3月31日，管理层和业务负责人在快手磁力引擎广告商大会上分享了快手的广告战略、展望以及人工智能在其中的应用。主要亮点包括：1.2025年快手广告业务的重点将放在内容消费广告（如短剧、小游戏、小说等）、电商广告和本地生活服务相关广告上。2．人工智能在广告领域的优势主要体现在三个阶段：生成式人工智能创作广告素材（目前阶段），长远来看可使广告推荐策略更加精准，并完善业务相关标签系统。尽管2025年广告业务增速有所放缓，但快手对实现全年目标仍充满信心。

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