导读:康师傅方便面收入连续两年萎缩,那统一和白象怎么样了?文 | 新消费财研社2024年,中国方便食品行业在消费分级与健康化浪潮中呈现两极分化发展态势。据行业数据,中国方便面消费量从2020年的472.3亿份降至2023年的431.2亿份。艾媒咨询报告显示,高端方便面(单价≥8元)增速达20%,功能性方便面市场规模突破50亿元。这种“量缩价升”的背后,是外卖、预制菜、自热食品的多重挤压,以及消费者...
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