定位“中国古法黄金高端品牌”,对标国际奢侈品的老铺黄金(06181.HK),近年来受到了高净值人群以及资本市场的热捧。凭借“中国古法手工金器”等卖点,老铺黄金的高溢价一口价黄金产品,获得了诸多消费者认可。约40%的毛利率,远超周大福(01929.HK,约30%)、老凤祥(600612.SH,约8%)、潮宏基(002345.SZ,约8%)等可比公司。不过,从中长期来看,公司的工艺壁垒、品牌壁垒能够...
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