2024年,农夫山泉经历着成立28年来最猛烈的风暴,针对品牌、产品、创始人,一场“翻箱倒柜式的舆论攻击”不期而至。以历史上那些伟大品牌符号为鉴,企业的生命不在于避开风暴,而在于学会在风雨中起舞。农夫山泉亦如此。刚刚发布的年度财报显示,舆论风暴之下,农夫山泉交上了一份“高抗压财报”:总营收428.96亿元,同比增长0.54%;净利润121.23亿元,同比增长0.36%;毛利率为58.1%,持续稳定;...
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