百威亚太、重庆啤酒等啤酒企业业绩承压,加码高端、精益管理成破局关键

蓝鲸新闻
03 Apr

蓝鲸新闻4月3日讯(记者 朱欣悦)2024年,在消费分级趋势深化、原材料成本持续高企以及国际品牌本土化竞争加剧的三重压力下,即便是头部啤酒企业交出的年终答卷也是差强人意。在行业整体进入存量竞争的新阶段,高端化已成为为数不多的增长亮点,其中8-15元价格带产品成为决定企业生存发展的关键战场,而超高端产品则逐渐转向更精细化、小众化的市场定位。未来,如何平衡规模与利润、提升精细化管理,将成为考验啤酒企业...

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