啤酒行业“存、缩量波动发展”时代来临,巨头决战高端化

创业最前线
02 Apr

2024年, 啤酒 巨头都遇到了业绩与销量下滑的尴尬处境。在啤酒行业存量和缩量波动发展之下,百威和 华润啤酒 达成了“增长第一”的默契。两家巨头均瞄准了8-12元价格带的高端产品,这也意味着,2025年,该价格带产品竞争将更加激烈。在华润啤酒执行董事及董事会主席侯孝海看来,啤酒高端化的增速下降,主要是来自于 消费 场景的下降,并提出“价格战肯定是业务的最大敌人”。1销量下滑,预判今年触底回升...

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