霸王茶姬(CHA.O):高端新势力茶饮领军者

国海证券
03 Apr

投资要点:高端定位驱动规模扩张,霸王茶姬领跑现制茶饮赛道。作为中国高端现制茶饮头部品牌,霸王茶姬通过差异化定位实现高速增长。截至2024 年底,公司拥有6440 家门店,其中中国境内6284 家,位列高端市场门店数量第一。2023 至2024 年海内外GMV 分别达108亿元和295 亿元,中国境内GMV 在门店达1000 家以上的现制茶饮品牌中增速居首。依托“大单品+轻乳茶”策略,2024 年...

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