华润和中粮并购棋局下的冰火两重天,金沙酒业、酒鬼酒、金种子等何去何从

酒业内参
31 Mar

兵者凶器,战者危事,强取豪夺,终难持久。当华润以 123 亿元天价迎娶金沙酒业时,业界曾惊呼 “啤白双雄” 的黄金组合即将改写酒业格局;而中粮集团入主酒鬼酒后股价三年暴涨 18 倍的神话,更让资本对央企酒业整合充满遐想。然而六年后的今天,这场酒业并购盛宴的后遗症正逐渐显现 —— 华润系白酒深陷渠道泥沼,中粮旗下酒鬼酒市值蒸发 760 亿,两大央企的酒业版图似乎殊途同归,成了一对苦命的难兄难弟。双雄...

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