在中国长视频平台的激烈竞争中,爱奇艺与腾讯视频的缠斗从未停歇。尽管爱奇艺近年来通过《隐秘的角落》《狂飙》等爆款剧集短暂占据上风,但其最新财报数据却透露出隐忧:会员增速放缓、广告收入下滑、内容成本高企,曾经的“增长神话”正面临严峻考验。用户层面,会员费用连续三年上涨引发不满;广告体验差导致付费用户流失加剧;内容端,《中国奇谭》等爆款昙花一现,独播剧依赖性强但质量参差不齐。商业层面,营收模式单一、IP...
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