方便面市场进入深度调整期。3月下旬,康师傅披露2024年业绩,营收806.5亿元,基本停滞,净利37.3亿元,同比增长19.8%。其关键的方便面业务,正在收缩。康师傅保留了市占率第一的位置,只是,全年营收284.14亿元,同比下滑1.3%。高价袋面、中价袋面以及干脆面等多个细分类目,销售额均走低。作为对比,新品牌们则正在崛起。Euromonitor数据显示,2023年,今麦郎、白象在方便面市场份额...
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