百事可乐的全面重启:如何从可口可乐和Dr Pepper手中夺回市场份额

农食网
04 Apr

百事公司(PepsiCo)正在发起一场全面的攻势,试图扭转其碳酸饮料业务的颓势。随着旗舰产品百事可乐的销量落后于Dr Pepper,以及整体饮料市场份额的下滑,这家饮料巨头正努力重新占据美国市场的主导地位。碳酸饮料销量的缓慢衰退百事的销量下降并非一夜之间发生。从2010年至今,包括Diet Pepsi和Pepsi Zero Sugar在内的百事碳酸饮料销量下降了32%,而同期可口可乐的销量仅下降...

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