传统学习机的诺基亚时刻

Ofweek维科网
03 Apr

去年,尽管读书郎学习机销售额同比增长了24.3%,但仍然未能帮助公司实现扭亏为盈。2024年,公司收入4.61亿元,净利润-5857.9万元。作为学习机品类的奠基人之一、行业唯一的上市公司,读书郎深陷业务泥潭,正是这个市场核心切换的标志。以步步高、读书郎为首的传统学习机品牌们,正在被挤压至市场边缘;最近几年,行业主动权,又从百度、科大讯飞等科技派,移交至作业帮、学而思、猿辅导为主的教育系。因为,就...

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