前言：2024年财报数据背后，一场从产品到生态的战略跃迁正在发生，成为李宁穿越周期的核心逻辑。2024年的中国消费市场，是一场“渐进式回暖”与“深度调整”的拉锯战。随着国家持续加大扩内需、促消费政策实施力度，以利好政策升级推动市场复苏加快，国内服装行业延续企稳回升的良好态势。据国家统计局数据显示，2024年，全国居民人均衣着消费支出1521元，增长2.8%，占人均消费支出的比重为5.4%。但当前...
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