火锅届顶流CP:假背刺,真捧哏?

财经故事荟
01 Apr

从对立到互鉴:海底捞与巴奴的竞争哲学。采写/万天南编辑/陈纪英花钱为对手做广告,在商业世界很罕见,但宝马和奔驰却玩得不亦乐乎。2016年3月,恰逢宝马100周年,奔驰特意发广告示好,“感谢100年来的竞争,没有你的前30年,其实很无聊……因此,我们来了,贺老朋友的百岁生辰!”。“心机婊”奔驰的言下之意是,论发展历史,宝马是小弟,奔驰是大哥。当然,宝马也没“惯着”奔驰,“君生我未生,我生君已老”,...

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