金吾财讯 | Meta(META)近日宣布与终极格斗冠军赛（UFC）签署多年度合作协议，成为该赛事首个"官方粉丝技术合作伙伴"。值得关注的是，UFC首席执行官（CEO）康纳·麦格雷戈（Conor McGregor）已于今年1月加入Meta母公司Facebook的董事会。
根据协议内容，Meta将通过旗下文字社交平台Threads为UFC粉丝提供更深度沉浸式观赛体验。赛事方在周三声明中透露，Meta品牌标识将首次出现在UFC八角笼擂台场景中，覆盖付费点播（PPV）及"格斗之夜"系列赛事转播权，并同步推出创意场馆互动体验项目。
此次合作标志着Meta在体育娱乐领域的战略延伸，通过技术赋能强化粉丝社群运营。行业分析师指出，此次合作或将重塑综合格斗赛事的数字化交互范式，为元宇宙场景下的体育观赛体验提供创新样本。
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