Bunny-themed doughnuts will sweeten the holiday for ‘everybunny’

CHARLOTTE, N.C., April 07, 2025--(BUSINESS WIRE)--"Hoppy Easter" from Krispy Kreme®! Today, Krispy Kreme introduced an all-new collection of three bunny-themed Easter doughnuts and a returning favorite that will have you hoppin’ happy this holiday.

Available in a custom Easter dozens box beginning today for a limited time at participating Krispy Kreme shops, the Hoppy Easter Collection includes something delicious for "everybunny":

• Bunny Basket Doughnut – an Original Glazed® doughnut dipped in chocolate icing, decorated with chocolate flavored buttercream, and topped with a confectionery bunny.
• Marshmallow Bunny Doughnut – an unglazed shell doughnut filled with marshmallow flavored Kreme™, dipped in pastel yellow icing and topped with a bunny face and confectionery ears.
• Bouncing Bunny Doughnut – an Original Glazed® doughnut dipped in pastel blue icing and sprinkles, and topped with a bouncing bunny.
• Strawberry Iced Doughnut with Sprinkles – an Original Glazed® doughnut dipped in strawberry flavored icing and pastel sprinkles.

"We’re passing on the eggs this Easter and instead hopping into the holiday with all-new bunny-themed doughnuts that are almost too cute to eat. Almost! And … you don’t have to hunt for these doughnuts; just hop to a Krispy Kreme shop near you," said Dave Skena, Krispy Kreme Chief Growth Officer.

Krispy Kreme’s Hoppy Easter Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. You can also enjoy the Hoppy Easter doughnuts in a Krispy Kreme 6-count box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

To learn more about Krispy Kreme’s new Hoppy Easter Collection, visit www.krispykreme.com/promos/hoppyeaster.

Share how you’re hopping into Easter with Krispy Kreme’s new Hoppy Easter Collection by using #KrispyKreme and tagging @krispykreme on social media.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 17,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

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Contacts

Liv Rockett
Liv.Rockett@fleishman.com