先不用着急唱衰,重生版“呷哺呷哺”正在路上。作者|付饶编辑|原野去年的火锅行业里,“以价换量”似乎成了共识。前有呷哺呷哺小火锅继续降价,后有海底捞、怂火锅等知名火锅品牌相继推出低价产品,将客单价拉回百元以内,连客单价一度飙升到150元的凑凑,也在去年通过推出小份菜,将客单价拉到120元的水平。但同样是降价,海底捞和呷哺集团却呈现了不同的结果。根据海底捞2024年财报显示,海底捞成功将翻台率提升回...
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