电商“三巨头”披露“出海”关键词:数据增长背后,如何驱散变量阴云?

21世纪经济报道
07 Apr

日前,各互联网大厂发布了2024年第四季度及全年财报,“出海”一词被越来越多地提及。中企出海战略已经从简单的“商品输出”升级为“商业模式输出”和“技术能力输出”,这点在互联网大厂的出海业务中尤为明显。国内电商业务增长见顶,出海已是大厂们必然的选择。以阿里巴巴、京东、拼多多为代表的电商“三巨头”早已开启了海外布局,或是加码电商平台,或是深耕物流基建。三者的路径选择各不相同,但它们的共同目标是:在海外...

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