布鲁可:产品迭代+会员运营 构建护城河

天风证券
06 Apr

打造创新布鲁可体系共建三全产品生态近期公司召开2025 年全球合作伙伴大会,公司首次提出“产品生态”概念,持续深耕产品研发,在夯实积木人经典系列市场地位基础上,积极拓展多元化全新系列布局,创新引领行业发展。同时,公司强调将持续通过以BFC(布鲁可积木人创作者)为核心的用户驱动品牌建设,与全球合作伙伴携手共同推动中国拼搭角色类玩具行业走向全球。公司产品生态就像一棵大树,创新研发体系是树根(拥有500...

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