福特汽车推出激进优惠计划应对特朗普汽车关税

美港电讯
06 Apr

【福特汽车推出激进优惠计划应对特朗普汽车关税】金十数据4月6日讯,为应对美国总统特朗普的汽车关税政策,福特决定面向美国消费者推出一项名为“来自美国,为了美国”(From America,For America)的员工优惠购车计划。 从历史上看,这类计划一直存在争议,因为以接近甚至低于经销商发票价格的价格出售汽车,侵蚀了零售商原本就微薄的利润空间。但福特认为,现在是推出该计划的合适时机,以宣传其在美国的业务(在汽车制造商中规模最大),并在消费者因特朗普的关税政策而产生担忧以及经济存在不确定性的情况下促销。

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