年初靠着“TikTok难民风”,火起来的不只是小红书,还有多邻国。1月14日多邻国在官博上披露,普通话学习用户数同比飙增216%。作为一款语言学习平台,按道理说内容的竞争壁垒是不够高的,尤其是多邻国的课程还是适用于通用化的场景需求。因此核心的用户来源,主要是有外语交流需求的打工人和游客,以及纯靠兴趣的学生群体。但就算只是靠着这样的一群非刚需用户,多邻国仍然干到了大部分国家地区的教育app下载榜一。...
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