途牛:周边游引领清明旅游市场,整体占比40%

新浪财经
06 Apr

  新浪科技讯 4月6日午间消息,途牛《2025清明出游消费盘点》数据显示,北京、上海、南京、成都、深圳、广州、天津、西安、杭州、武汉等地用户展现出了更强劲的春日出游动能。

  周边游引领清明旅游市场,出游人次整体占比40%。在出游行程的安排上,近50%的周边游用户选择了2-3天的短途游。广州、上海、珠海、三亚、北京、无锡、成都、舟山、桂林、重庆等是更受游客喜爱的周边游热门目的地。

  打包旅游产品的预订方面,跟团游和自驾游是途牛用户更为青睐的周边游方式,出游人次在周边游中占比分别为38%和34%。“名山胜景+文化寻踪”是清明出游的热门主题之一。

  另外,清明假期主题乐园也有着亮眼的表现,如上海迪士尼度假区、北京环球度假区在此期间各凭“百亩森林欢庆会”“春日狂欢派对”等季节限定主题活动吸引了众多游客。(罗宁)

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