君乐宝IPO之梦何时圆?高负债、低利润拖后腿,食品安全添忧

Ofweek维科网
08 Apr

2025年,对君乐宝来说,可谓到了关键的一年。早在2022年,君乐宝就设定了目标:2025年力争销售额达到500亿元;同时,争取在2025年完成上市。2008年三鹿事件后,尽管君乐宝产品在这场危机中检验合格,但市场压力迫使其选择了低价策略,从而获得了“价格屠夫”的称号。这一策略确实在短期内带来了销量的激增和品牌的广泛传播,但长期而言,却导致毛利率难以提升,利润压力巨大。君乐宝曾试图通过高端化进程来...

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